Influence, loyalty and technology: Key guest trends from 2023
An in-depth end-of-year review of the key findings from our 2023 GO Technology consumer research series
Consumer expectations of the pubs, bars and restaurants they visit are ever-changing, and 2023 has proven to be no exception to the rule. This year, consumers have been quick to change their behaviours to match the tightening of budgets brought on by the cost-of-living crisis, and as more and more consumers become digital natives, the shift towards more digital-led touchpoints has continued to grow.
In this in-depth review of our 2023 consumer research series, we explore the three key themes identified from our surveys of 5,000 hospitality consumers; from the influential consumers who make the decisions on where to eat and drink, to when guests prefer digital touchpoints to human interaction during the customer journey, and how guest loyalty has changed as a result of the cost of living crisis.
Download this report to discover:
- 2023’s key hospitality consumer trends
- What factors most influence consumers’ decisions on when and where to go out to eat and drink
- What makes consumers loyal to a brand or venue
- How technology can help enhance the guest experience
