From pre-visit to in-venue and post-visit, this series looks at how technology is already improving customer experiences in pubs, bars and restaurants and will continue to do so for years to come as not only the technology, but customer needs, evolve.
Habits formed during the pandemic will impact customer behaviour beyond 2021. Nowhere is this more true than in the hospitality sector, where customers adapted to digital solutions implemented during the course of the pandemic and have understood how they can enhance their experience.
Zonal research shows how customer perceptions of technology in hospitality have changed – two fifths of consumers say tech improves their hospitality experiences.
“Smaller, independent operators can no longer afford to see technology as the preserve of large, branded chain restaurants and pubs.”
There’s no doubt that technology can be intimidating, however, and so we’ve gathered together the best of our research, insight and advice all in one place to show you how tech is shaping and enhancing the customer journey – bringing benefits not just for them, but for you too.
Start improving your customers’ journeys even before they’ve arrived in venue.
Get in touch with Zonal today to discover how our connected technology solutions are helping hospitality businesses of all shapes and sizes to understand and enhance their customer journeys, make significant service improvements and exploit new revenue streams.
RESEARCH
This insight report follows the customer journey - from initial decision and venue choice through to ordering, paying and finally leaving a review.
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RESEARCH
The latest GO Technology report reveals that having accepted the need for technology during the pandemic, two fifths of consumers say tech improves their hospitality experiences.
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BLOG
This checklist outlines the 5 key steps for mapping your customer touchpoints, to help you understand how your customers experience your hospitality business.
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BLOG
Discover 7 takeaways for operators from our recent ‘Plan to Plate’ customer journey research with hospitality research firm KAM Media..
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BLOG
Zonal's Group Product Director, Alison Vasey, shares her thoughts on the future of technology in hospitality.
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