Building promotions in Aztec

When it comes to promotions, ‘buy one, get one free’ is often the first that comes to mind. While it’s a great option for drinks, promotions can go beyond that. For instance, offering ‘buy one main course, get one half price,’ can increase footfall while protecting your margins.

To help you get ready for upcoming hospitality events, we’ve created six quick and easy steps to guide you through setting up promotions in Aztec.

Step 1: Decide where in your estate the promotion will run. Promotions can be applied across your entire estate or targeted to a specific sales area within your site.

Step 2: Sales Groups and Quantities. By specifying a quantity within a sales group, you determine how many times a product from that group needs to be selected to trigger the promotion.

Step 3: When choosing the products to include in each group from the product structure hierarchy, any item in the hierarchy can be selected. For example, in a ‘Buy one main course, get one half price’ promotion, both Group One and Group Two would need to include main courses.

*Remember, for promotions on specific portions, such as a glass of wine, be sure to filter down to the product portion.

Step 4: Select the days and times for your promotion. For all-day promotions, leave the days selected. To set specific times, uncheck ‘Promotion runs at all times’ and define the time range. You can also set a start and end date.

Step 5: Now price the products for each group in the promotion. For a ‘Buy one main course, get one half price’ promotion, set Group 1 to price entry and Group 2 to a 50% discount.

Step 6: The final step shows an overview of the amended prices. Here, you can adjust any prices if needed. Enhanced buy one, get one free, will allow you to make any child products associated to a product free.

Let’s now dive into two proven promotion types…

Multibuy Promotions

Multibuy promotions are perfect for occasions with a set menu such as Valentines Day or Christmas. A multibuy promotion offers a bundled price for a group of products, like a supermarket meal deal or a set-price menu. For example, a starter main, and dessert for a fixed price.

Firstly, follow the earlier steps for setup. Then when you reach the pricing screen, assign a single reward price. Once set, the promotion will trigger automatically at the till when the required products are selected.

Timed Promotions 

Timed promotions are ideal for events such as happy hour. Setting them up follows the same steps as before, with one key difference – a timed promotion includes only a single group. You can add as few or as many products to this group as needed.

For more information on setting up promotions, please visit the Product Portal