The Ultimate Guide to Eliminating No-shows
What factors are causing consumers to no-show? How can hospitality businesses combat the issue? Find out in this free guide.
The latest figures from Zonal and CGA by NIQ uncovered that the rate of no-shows has risen to a new high of 14% this year, once again costing the hospitality industry an estimated £17.59bn in lost revenue per year.
This rise comes at a time when every penny counts for hospitality, with rising costs, staffing problems and supply chain issues – all amidst a cost-of-living crisis – creating a difficult trading landscape.
Educating the public is an ongoing task for those of us working in hospitality, however there are a number of steps that you as operators can begin implementing today to reduce the likelihood of unfulfilled bookings, as well as reduce the impact of those that do unfortunately occur.
In this guide, we explore some of the approaches and technologies operators can explore today to begin combatting the no-shows issue in their venues – from boosting loyalty and improving communication, to deposits and simple cancellation processes.
What's in the guide?
- Key insights from our research into the scale and causes of no-shows
- Steps you can take to eliminate no-shows in your venue, such as deposits and loyalty schemes
- Advice on how to implement these solutions to combat the issue
Join the conversation and help us make no-shows a thing of the past
No-shows cost the hospitality industry an estimated £17.59 billion in lost sales every year. Join our group of passionate industry supporters to help spread the message far and wide and encourage customers to #ShowUpForHospitality.
