Shorefield Holidays reduces inventory management costs and boosts guest experiences with connected tech from Zonal

Introducing Shorefield Holidays

Family-run business

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Established 1958

Award-winning holiday park operator

Collection of 9 parks across Dorset & Hampshire

“While we were looking for a new technology solution, we were looking for something that would be more integrated across the board, a cost saving for us as a business, and be able to take us to the next step.”
Ryan Swatridge, Group Entertainments Manager, Shorefield Holidays

The business challenge

With a drive to deliver unforgettable experiences for their guests, owners and residents; as well as to join up their technology across their parks to deliver better integration and facilitate cost savings, Shorefield Holidays began the search for a technology partner that could help take them to the next level.

They needed a technology partner that would help them grow and expand, as well as deliver live, day-to-day insight over areas such as stock levels to enable more effective decision-making, something they were lacking at the time. The Shorefield team also wanted to be able to better understand their guests, including spending patterns, so technology that provided easy-to-digest and detailed reporting on how guests were engaging with the business was vital.

The system needed to be hospitality-dedicated, and ultimately make life easier for their guests and staff.

“Technology is a huge part of our business, from the iServes to the app, the loyalty, we massively embraced what Zonal brought to us. We’re just looking at different ways we can bring technology to what we do, we even have robots in our restaurant that will serve you your dinner.”
Ryan Swatridge, Group Entertainments Manager, Shorefield Holidays

The solution

With a set of requirements and criteria in mind, the Shorefield team began researching different technology suppliers, as well as what their competitors were doing, and as a result chose to work with Zonal to implement a suite of connected hospitality technology across their parks to meet their business’s objectives.

With Zonal’s industry-leading EPoS at the core of their restaurants, the Shorefield team have since benefitted from real-time, accurate stock monitoring via Zonal’s built-in stock management module, enabling them to reduce costs on external stock counts. Zonal’s handheld EPoS ordering solution for staff, iServe, was also implemented, enabling staff to take orders at the tableside and automatically sending these through for fulfilment helping to improve guest experiences through speedier service and eliminating any room for errors, whilst providing significant time savings for staff by removing the need for orders to be re-keyed.

Alongside Zonal’s EPoS, the Shorefield team also chose to implement our purchase-to-pay inventory management solution, Acquire. With an end-to-end purchasing platform in place, fully integrated with their EPoS, the team have transformed their inventory management, enabling them to manage all of their suppliers and purchasing in one central platform, as well as reducing staff overhead by eliminating the need for their team to spend hours logging delivery notes and invoices.

“The difference is night and day; the money it’s saving us in not running multiple different platforms, and time it’s saving the team, and the fact that it’s just modernised us as a business.”
Chris Weymouth, Assistant Complex Manager – Oakdene Forest Park, Shorefield Holidays

To further enhance their guest experience, Shorefield implemented Zonal’s Order & Pay app across their estate of holiday parks. Zonal worked with both the Shorefield operations and marketing teams to develop their app into exactly what they wanted it to be, including delivery to location functionality to enable guests to place orders for delivery to their accommodation – providing guests with convenience and flexibility.

All the functionality is backed up by Zonal’s robust suite of reporting. With Zonal’s integrated tech in place, the Shorefield team are able to drill down into more detail than ever, including a granular view of GP margins for every recipe item, helping them to expose any inefficiencies or fluctuations, and react accordingly.

  • Industry-leading EPoS for holiday parks, complete with a robust stock management solution and real-time data capture
  • Handheld ordering devices for staff to speed up service times and reduce room for error
  • A fully-integrated purchase-to-pay solution, enabling the Shorefield team to centralise purchasing and supplier management, reducing costs and saving staff time
  • A branded, feature-rich customer app, fully-integrated with their EPoS, to give guests more control over their dining experience during their stay, complete with deliver to location functionality to enable delivery straight to their cabins
  • Robust, detailed reporting across their entire technology ecosystem, providing the necessary insight to help the Shorefield team to make more effective decisions

“You can see on the sales and profitability reports the GP margins for every recipe item, which means you can really expose any small problems you’re having with the fluctuation of figures. It gives you the ability to push that GP as much as you can.”
Chris Weymouth, Assistant Complex Manager – Oakdene Forest Park, Shorefield Holidays

Results

Significant time savings for staff through streamlined processes and automation
Cost savings across the business – all financial decisions Shorefield make as a business utilise Zonal data
Removed the need to manage and maintain multiple systems, providing further time and cost savings
Ability to better manage suppliers and stock
Unlimited support, 365 days a year, 8AM – midnight

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            Serving Success: 10 Ways to reduce admin time using Zonal technology

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                Post-Christmas stock GPs low? Improve margins by doing these 10 things

                Written by Andy Robinson

                15th January 2024

                improve-stock-margins

                With the madness of Christmas and New Year a distant memory, more time and attention can be given to minimising the impact of the cost-of-living crisis in the year ahead.

                In a visit to one of our customers recently, we helped them to carry out eight easy actions that, once implemented, saw GPs start to increase almost immediately – improving their bottom line and making a huge difference to their financial reporting.

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                4. If your EPoS system uses recipes, make sure your recipes are correct and up to date with the latest ingredients from the right suppliers
                5. Double check that all Promotions and Discounts were set up correctly for the Christmas Period – and start thinking about upcoming events for the year
                6. Triple check that all figures are correct before accepting any new stock orders
                7. Get into the habit of reporting on your stock every 7 days, in order to keep a firm eye on your weekly usage of stock and make sure you’re spotting any potential issues/mistakes as quickly as possible
                8. You may benefit from additional stock training to ensure that your team are following the correct stock procedure – Get in touch with your provider to find out what training they have available to upskill your team

                If you’re using a purchase-to-pay solution that’s fully integrated with your EPoS:

                1. Ensure all deliveries have been reconciled and accepted in your purchase-to-pay solution
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                By Andy Robinson

                Customer Success Consultant at Zonal

                Andy is a Customer Success Consultant at Zonal with over 20 years’ experience working in the hospitality sector, and works closely with our customers to ensure they’re getting the most out of their technology, as well as voicing feedback to our product teams to help drive innovation.

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                    Assessment 4:

                    Maximising margins

                    Zonal’s Maximising Margins self-assessment

                    Answer a few short questions to identify whether your tech helps you squeeze every percentage of profit from your operations. At the end you’ll get personalised guidance to help you maximise your margins.

                    Take our other self-assessments to see if you score just as well across other key areas.

                    1: Reducing administration tasks

                    1: Reducing administration tasks

                    Find out if your tech helps you remove manual tasks that sap time and resources, and enables you to improve speed and…

                    2: Driving revenue

                    2: Driving revenue

                    Let’s focus on your bottom line, and examine how your tech helps you to drive additional revenue. In this quick but…

                    3: Speeding up service

                    3: Speeding up service

                    Fast service is a key factor in improving the customer experience and turning more tables. Our third 5-minute…

                    5: Improving the guest experience and driving loyalty

                    5: Improving the guest experience and driving loyalty

                    Our fifth and final 5-minute assessment examines the role of your tech in improving your all-important customer…

                    Assessment 1:

                    Reducing administration tasks

                    Zonal’s Reducing Administration Tasks self-assessment

                    Answer a few short questions to identify whether your hospitality tech helps you combat any admin time-sinks or manual tasks that could be automated. At the end you’ll get personalised guidance to help you maximise your staffing resources and remove the manual grind.

                    Take our other self-assessments to see if you score just as well across other key areas.

                    2: Driving revenue

                    2: Driving revenue

                    Let’s focus on your bottom line, and examine how your tech helps you to drive additional revenue. In this quick but…

                    3: Speeding up service

                    3: Speeding up service

                    Fast service is a key factor in improving the customer experience and turning more tables. Our third 5-minute…

                    4: Maximising margins

                    4: Maximising margins

                    This assessment takes a closer look at how you can ensure your business is as profitable as possible, including your…

                    5: Improving the guest experience and driving loyalty

                    5: Improving the guest experience and driving loyalty

                    Our fifth and final 5-minute assessment examines the role of your tech in improving your all-important customer…

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