Serving Success: 10 Ways to reduce admin time using Zonal technology
No one gets into the hospitality business to fill out spreadsheets, but admin is a vital part of running any successful business. And, with staff in short supply and rising costs making every minute more precious than ever, finding ways to reduce time spent on admin has even more benefits.
Zonal technology can help automate admin tasks, which increases overall efficiency, reduces human error, and saves operators, and their teams, valuable time – and here are 10 ways how…
1. Export sales and revenue figures from your EPoS directly into your accounting system
Manually inputting sales figures from an EPoS into a separate accounting system is a laborious task. With Zonal’s smart, integrated EPoS solution, you can import this data directly into your accounting software, eliminating the need for a staff member to manually complete this task. Not only does this save valuable hours that could be better spent elsewhere, but it reduces the risk of human error too.
2. Keep track of employee start/finish times
Zonal’s technology can remove the headache of keeping on top of employee start and finish times by tracking exactly when your staff clock in and out directly in the POS. This means no more managing multiple timesheets and reconciling against rotas. Plus, staff hours can be easily accessed from one central location for easy reporting.
3. Manage stock ordering from one central platform
Maintaining stock counts and ordering new stock is a major time commitment for operators. However, having a digital stock management system provides tighter controls, as the entire ordering process can be managed end-to-end from one system and real-time reports mean operators can react quickly to low or surplus stock levels. This eliminates time spent checking discrepancies between systems, speeds up the whole ordering process with managed supplier lists and order templates, and results in less wastage and less cash tied up in stock.
4. Gain access to a comprehensive reporting suite to monitor business performance and metrics
Analysing your business’s performance is vital to maintaining a successful operation but collecting and collating all that data can be time-consuming. Operators that have a fully integrated suite of tech with powerful analytics and a digestible reporting solution can go a long way to making business evaluation a much simpler task. Zonal’s technology has the ability to generate reports on different areas of the business and automatically send these out to key members of staff. Not only can this be done quickly, but the real-time reporting means better and faster decision making, and seamless integration between our entire ecosystem of tech provides 100% data accuracy, meaning you’ll always be working with one version of the truth.
5. Auto-reconcile matching orders and invoices
A powerful stock ordering system like the one included as standard in Zonal’s EPoS, will automatically reconcile matching orders and invoices, helping to cut down time spent on manual checks each week, reducing mistakes and freeing up staff from what would previously have been a time-consuming task. This leaves everyone on the team with more time to focus on delivering great experiences for customers.
In addition, having the right tech in place can simplify managing approved suppliers. Being able to automatically reconcile matching orders and invoices or set up order templates can help to save a significant amount of time each week.
6. Get direct control over digital ordering channels to limit or increase your capacity
With a fully integrated tech stack, you have full control over which channels send orders through to the kitchen from one central location. Technology such as Zonal’s enables operators to turn off online ordering during busy periods to allow your staff to keep up with order fulfilment and focus on providing great customer service to those in-venue. This means less stress on the kitchen team and fewer customer complaints. What’s more, with full integration between our digital ordering channels and EPoS, product availability will automatically be updated as sales are made and stock is depleted, meaning your staff won’t need to spend time updating multiple channels if items go out of stock.
7. Remove the need for staff to re-key orders
Integrated hospitality technology like Zonal’s can help speed up service and save staff time. Integrating ordering and payment channels across the business with the main EPoS means staff don’t need to repeat the same task for each ordering channel. In addition, pushing live product availability from your stock management system to your tills and staff handheld ordering devices, means the team will have up-to-the-minute information on stock availability. This results in no wasted time going to the EPoS with orders only to then find out certain menu items are not available and fewer complaints from customers who tell us that one of their biggest bugbears in hospitality is ordering a dish, only to then find out it isn’t available.
8. Remove the headache of finance auditing (and save money) with clear and concise cash and finance workflows
Finance auditing can be time consuming and laborious, however our tech provides complete oversight of how cash is moving through your business. From being able to define by venue whether floats are being used, allowing you to allocate a value and track it through trade; to approval workflows, allowing senior staff to check all expenses are valid and approved, Zonal technology can provide you with the control and oversight you need to effectively manage your business’s finances.
9. Facilitate bookings easily with EPoS-integrated booking and deposit ledger management
Access all the information you need to manage reservations or orders from other channels in one central location, removing the need for staff to check multiple systems and reducing the potential for mistakes. When it comes to bookings, operators can better manage staff rotas with real-time oversight of reservations. A digital booking system also enables customers to edit, manage or cancel their bookings easily, removing the need for staff to update information manually and reducing the chances of no-shows. We know that no-shows are costly for the industry – £17.59bn a year, in fact, with figures having doubled between September 2022 and September 2023.
10. Manage products and pricing from one central location
Keeping on top on products and pricing is a key factor for maintaining a successful business especially when margins are tight, but it’s a task that can be time-consuming, and costly if not done properly. Implementing Zonal’s integrated set of tech solutions allows operators to manage and update product and price information in one central location. What’s more, native integration between Zonal’s EPoS and wider suite of technology means all systems are updated in real-time, including across all consumer-facing channels, which saves operators and their teams time from having to replicate this task across multiple systems.
Technology should do the heavy lifting for staff and operators, freeing up their time to focus on delivering great customer experiences, and providing operators with the tools as well as the headspace to think strategically about how to further improve businesses.
Click here to take a quick 5-minute self-assessment to see how your current tech stacks up in the above areas!
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Assessment 1: Reducing administration tasks
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Serving Success: 10 Ways you can maximise your margins with Zonal's tech
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4 Key lessons from our 2023 Pioneering Pub People Podcast series
How 2023’s Licensee of the Year Award winners and finalists use technology in their pubs
If our Pioneering Pub People podcast series, in partnership with the British Institute of Innkeeping, has shown us one thing, it’s the sheer resilience of the people working in the hospitality industry. Whilst it hasn’t been the smoothest of years, the industry has done a sterling job of weathering every storm that comes its way.
Technology has undoubtedly played a role in helping operators adapt to changing environments, with each operator featured on the podcast leveraging hospitality tech to help manage operations, keep costs down and contribute to improving the overall customer experience.
So, exactly how do these leading operators use technology in their businesses to their advantage? Read on to find out…
1. “Use your database!”
Joe Buckley and Flo Pearce, The Tollemache Arms, Harrington, Northampton – episode 6
Direct email marketing plays a big part of enticing people to revisit The Tolly according to the pub’s operators Joe Buckley and Flo Pearce.
Through their booking system and by moving bookings for their annual ‘Tollyfest’ onto a digital platform, the team has built up a database of over 7,000 contacts. Joe and Flo know that those who share their email addresses are interested in what’s happening at the pub and they use this to their advantage, sharing updates on menu items, deals, and events taking place at the pub. The Tollemache Arms has made this a success, with their email marketing enjoying a 25% open rate, in comparison to the national average across industries which sits at 21.3%.
They say the key is to not overthink it. Make it simple and have some great imagery, using email marketing as small “we’re still here” reminders.
2. “Digital reporting helps us better manage sales and staff rotas”
Michelle Gilmour, The Old Windmill, Coventry – episode 7
Innovative and easy to access digital reporting enables operators to get an accurate view of how well your pub is performing day to day, which makes planning easier says The Old Windmill’s licensee, Michelle Gilmour. The team at the pub can foresee which days of the week they are going to be most or least busy and base staff rotas on the insight. Having sight of which nights are quietest has also enabled the team to drive business during these times by putting on events, deals or promotions to entice people into the venue.
Having access to reports in real-time has been particularly useful for the team. The ability to check sales data in real-time and on any device (such as Michelle’s mobile) means quick, strategic changes can be made to menu items, based on what is and isn’t working. It also allows Michelle to react effectively – for example, if she sees a sudden spike in sales, she can pop down to the venue to lend a hand or make calls to get more staff in.
3. “Mobile order and pay tech can revolutionise the customer journey”
Ollie Coulombeau, The Turk’s Head, Twickenham, London – episode 8
The Turk’s Head adopted iPads as a mobile order and payment option, allowing its staff to take orders from tables. According to the pub’s licensee, Ollie Coulombeau, this has revolutionised the customer journey, as the team are able to serve people more quickly, resulting in reduced wait times for customers and an increase in sales going through the tills.
The pub has also continued to find the use of QR codes valuable for processing orders and payment in other areas of the venue. The pub often hosts regular theatre-style comedy events, so the team has implemented QR codes that enable customers to order drinks to their seats. Not only does this make the experience seamless for customers, but it also helps the bar staff manage orders easily and reduces queues.
4. “The right back of house tech should give you real-time updates”
Keris De Villiers, The Pig & Whistle, Wandsworth, London – episode 9
Landlady Keris De Villiers at The Pig & Whistle relies on her back office technology to review sales figures, GPs, and to keep on top of finances which has proven to be invaluable.
Being able to see exactly how all aspects of the business are performing and being able to see the most up to date information has enabled the team at the pub to make effective and strategic business decisions, and at speed. The hospitality sector is ever-evolving, so being able to remain agile and reactive is vital, Keris says and having tech working in the background to analyse sales data helps The Pig & Whistle to continue being as nimble and profitable as possible.
To stream the complete Pioneering Pub People 2023 podcast series, featuring BII Licensee of the Year Award winners and finalists from this year, click here!
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Influence, loyalty and technology: Key guest trends from 2023

An in-depth end-of-year review of the key findings from our 2023 GO Technology consumer research series
Consumer expectations of the pubs, bars and restaurants they visit are ever-changing, and 2023 has proven to be no exception to the rule. This year, consumers have been quick to change their behaviours to match the tightening of budgets brought on by the cost-of-living crisis, and as more and more consumers become digital natives, the shift towards more digital-led touchpoints has continued to grow.
In this in-depth review of our 2023 consumer research series, we explore the three key themes identified from our surveys of 5,000 hospitality consumers; from the influential consumers who make the decisions on where to eat and drink, to when guests prefer digital touchpoints to human interaction during the customer journey, and how guest loyalty has changed as a result of the cost of living crisis.

Download this report to discover:
- 2023’s key hospitality consumer trends
- What factors most influence consumers’ decisions on when and where to go out to eat and drink
- What makes consumers loyal to a brand or venue
- How technology can help enhance the guest experience
Explore our 2023 consumer research in full
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Assessment 5:
Improving the guest experience and driving loyalty

Zonal’s Improving the Guest Experience and Driving Loyalty self-assessment
Answer a few short questions to identify how well your tech helps you to deliver incredible guest experiences that keep your customers coming back time and time again. At the end you’ll get personalised guidance which explains how you can leverage your customer data to offer personalised customer experiences.
Take our other self-assessments to see if you score just as well across other key areas.
Assessment 2:
Driving revenue

Zonal’s Driving Revenue self-assessment
Answer a few short questions to identify whether your tech helps you increase upsell opportunities and open up new revenue streams. At the end you’ll get personalised guidance to help you boost customer spend, both in-venue and at their homes.
Take our other self-assessments to see if you score just as well across other key areas.
Assessment 1:
Reducing administration tasks

Zonal’s Reducing Administration Tasks self-assessment
Answer a few short questions to identify whether your hospitality tech helps you combat any admin time-sinks or manual tasks that could be automated. At the end you’ll get personalised guidance to help you maximise your staffing resources and remove the manual grind.
Take our other self-assessments to see if you score just as well across other key areas.
The Pioneering Pub People Podcast 2023

Join us for another series of podcasts exploring every aspect of running a pub to help you grow your business and, ultimately, boost the bottom line, featuring some of 2023’s best pub operators! Fill your ears with advice, tips and ideas from some of the best pub operators in the business with this podcast series for publicans from Zonal and the British Institute of Innkeeping.
Missed our 2022 series? Dive into the entire podcast series now!
Episode 6 - Joe Buckley and Flo Pearce, The Tollemache Arms
In the first episode of our Pioneering Pub People 2023 podcast series in partnership with the BII, we sit down with this year’s BII Licensee of the Year champions – Joe and Flo from The Tollemache Arms – to talk about all things Tolly. From Tolly Fest and running effective pub marketing campaigns, to sharing their experience entering the BII Licensee of the Year Award for a second year running, discover what makes The Tolly the hub of the local community.
Episode 7 - Michelle Gilmour, The Old Windmill
In the second episode of our Pioneering Pub People 2023 podcast series in partnership with the BII, Molly is joined by 2023 Licensee of the Year Award finalist Michelle Gilmour of The Old Windmill in Coventry to talk about how she got started in the industry, what keeps people coming back to The Old Windmill, her approach to managing staff, and the challenge of keeping hungry customers in-venue whilst still remaining a wet-led pub.
Episode 8 - Ollie Coulombeau, The Turk's Head
In this episode of the Pioneering Pub People Podcast, Molly is joined by Licensee of the Year Award 2023 finalist Ollie Coulombeau of The Turk’s Head in Twickenham to talk through what makes his pub such a success! From the differences in managing different customer-bases between locals and visitors for Twickenham Rugby, to his career in hospitality, developing his team and what’s in store for the coming years!
Episode 9 - Keris De Villiers, The Pig & Whistle
In this episode of the Pioneering Pub People Podcast, we’re joined by Licensee of the Year Award 2023 Finalist Keris De Villiers to explore what makes her pubs so great – from sustainability, to putting together, managing and developing a great team, and sponsoring local sports teams!
Zonal has a wide range of technology solutions designed to make life easier and businesses more profitable. Find out more about our range designed specifically with pub tenants and licensees in mind, here!
Subscribe to get the latest news, product announcements and industry updates
Subscribe to get the latest news, product announcements and industry updates
People vs Tech: What guests want in 2023

Exclusive research into hospitality consumer attitudes towards technology as part of the overall guest experience
The role of technology in hospitality is evolving – not only are guests used to seeing technology in-venue, they now expect it to be present. But the importance of human connection for which the hospitality industry is known and loved so well, is not to be underestimated.
Produced in partnership with CGA by NielsenIQ, we asked 5,000 UK hospitality consumers to find out their views on technology in hospitality.
With 55% of those surveyed believing that a balance between technology and a human touch delivers the best hospitality experiences, ensuring you’re meeting the expectations of ever-increasingly digitally-savvy guests, will be key for success now, and in the future.

What's in the report?
- When guests prefer to use technology versus interacting with staff
- How guest preferences change at different stages of the customer journey
- Average spend by tech natives versus those who prefer a human touch
- How attitudes to tech may develop over time