The top 5 latest Order & Pay features to help you reduce overhead and boost efficiency
With the upcoming National Insurance Contribution (NIC) increase, we understand the growing pressure on hospitality businesses to manage overhead and reduce operational costs. To help your team focus more delivering exceptional guest experiences — and less on manual tasks — our Customer Success Team has highlighted the latest key features released for our Order & Pay solution designed to streamline workflows, reduce staff intervention and drive efficiency across your operation.
Enhance the guest experience with table-specific QR codes
Our GO Technology research revealed that payment experiences are among the top 10 consumer frustrations. The key bugbears include having to wait to receive and settle the bill (77%) and being unable to split the bill (64%).
Traditionally, this stage of the customer journey required staff involvement, however with table-specific QR codes that link to an ordering journey, this process becomes effortless. Each code is pre-configured with the correct venue and table number, allowing guests to access a seamless ordering and payment journey directly from their smartphones.
A quick scan gives guests two simple options:
- Order & Pay: Instantly browse the menu and place orders without needing to select the venue or table. Fast, intuitive, and hassle-free.
- Pay My Bill: View and settle the bill in just a few taps, no staff assistance needed.
The table-specific QR code eliminates friction, reduces staff workload, and keeps service flowing — ideal for high-traffic, fast-paced venues. By empowering guests to manage their own orders and payments, operators can boost efficiency, improve table turnover, and deliver a smoother, more enjoyable experience for every guest.
Enable guest checkout to provide a frictionless guest journey
Perfect for guests who prefer not to create an account, log in, or download an app, our web-based interface enables quick and easy ordering in just a few taps without requiring guests to sign up for an account which can sometimes be time consuming or require additional staff support. This streamlined approach is ideal for fast-paced, quick-service environments — allowing guests to place their orders quickly and easily while still receiving an email receipt.
The result? A frictionless experience for your guests and reduced operational complexity for your team.
Effortless bill splitting for a smoother payment experience
Splitting the bill at the end of a meal can often be time-consuming and prone to mistakes when done manually. Our Order & Pay solution simplifies the process, offering guests flexible, easy-to-use bill-splitting options — all from their own device.
With just a few taps, guests can choose how they’d like to settle the bill:
- Pay in full: Instantly cover the outstanding balance and proceed straight to payment.
- Split evenly: Divide the total bill between 2 to 99 guests, with automatic rounding for any tricky pennies.
- Pay a custom amount: Contribute a specific amount toward the bill, perfect for groups or shared orders.
This feature helps to remove some of the hassle of manual calculations, eliminates errors, and gives guests complete flexibility — ensuring a seamless end to their dining experience.
This flexibility reduces the need for staff involvement in calculating and processing payments, thus lowering overheads. Additionally, guests can opt to add a tip before completing their payment, streamlining the entire transaction process. Once the payment is made, a confirmation message is displayed, and an email receipt is sent to the guest.
Mobile order manager enhancements
The latest update to our mobile ordering manager platform offers several features to enhance operational flexibility and reduce overheads:
- Order mode control: Specific order modes can now be enabled or disabled (e.g., Click & Collect) at the site or sales area level, streamlining the process of managing different service options without requiring manual intervention from multiple teams.
- Menu category control: Specific menu categories can now be enabled or disabled, offering greater control over menu availability and reducing unnecessary labour costs.
- Snooze functionality: Order modes or menu categories can now be ‘snoozed’ for a set period (e.g., during peak times), automatically reverting to normal operation after the snooze period ends. This reduces the need for constant manual adjustments and minimises disruptions in service.
- Sales area-level wait times: Custom wait times for specific sales areas can now be set, helping manage customer expectations and ensuring smoother operations during busy periods.
Improved reporting and user management
Several enhancements have been introduced to streamline the process for managing team member permissions and auditing changes made within Mobile Ordering Manager. These include:
Increased Reporting Frequency & Scope: Mobile Ordering Manager’s interaction reports are now run daily, providing head office staff with more timely insights into site-level operations. This enables quicker action to address any negative behaviours, such as disabling online ordering during peak times.
Self-Management of Users: Create, edit, and delete users directly within the platform. This accelerates user management tasks and empowers site managers to operate more efficiently.
By implementing these innovative features and functionalities, Order & Pay can significantly reduce overhead costs and improve operational efficiency. These solutions not only enhance guest experiences but also minimise manual interventions, automate processes, and provide greater control over day-to-day operations. As a result, operators can reduce labour costs, optimise workflows, and improve overall profitability.
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Fixing people's hospitality bugbears

What are consumers' top frustrations in hospitality, and how can hospitality operators address them? Find out in this exclusive consumer research report in partnership with CGA by NIQ
Our previous GO Technology research revealed that hospitality still plays an important role in people’s social lives despite cost pressures, but with 49% of consumers saying they’d become less loyal to a brand after a few bad experiences, it’s incredibly important for hospitality businesses to deliver frictionless experiences that meet guests’ expectations, without any frustration during the journey.
This exclusive research of 5,000 hospitality consumers reveals the biggest frustrations guests encounter when engaging with venues, both in-venue and pre-visit, how these frustrations differ between demographics, and what actions they are likely to take following a frustrating experience.

What's in the report?
- Top 5 biggest bugbears
- Frustrations by stage in the customer journey
- How do these frustrations differ between demographics?
- Where and when consumers vent their frustrations about their hospitality experiences
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Hospitality Tech Assessment: Improving the guest experience & driving loyalty
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Making the business case to Finance for hospitality technology

Learn more about how specialist hospitality technology can benefit wider stakeholders in your business, such as finance
As an operator working day-in, day-out with your front- and back-of-house teams, you may already be acutely aware of the tangible benefits your technology can offer to your business. However, it can be difficult to “sell” those benefits across for stakeholders within the business that may not be direct users of the technology on a daily basis.
In this guide, we explore how hospitality technology can also meet the needs of your finance team, how the operational improvements it brings can have a positive impact on the wider business, as well as how it can help to deliver more accurate, data-driven insights that facilitate better decision-making to drive the business forward.


Download this guide to discover:
- The benefits of hospitality technology to your wider business
- What key areas will your Finance team consider when implementing new hospitality tech?
- How specialist hospitality technology can meet your head of Finance’s priorities
- How to address any concerns they may have around integration and implementation
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Guide: Transform your hotel's back-of-house operations with hospitality tech

Discover how a suite of connected hospitality technology can help build an efficient back-of-house operation in your hotel
With cutting costs and maximising margins front-of-mind for many hoteliers, ensuring you have the right technology in place to collect, capture and report on operational data from your bar & restaurant is integral to making better, more informed decisions.
Discover how specialist hospitality technology can transform your hotel’s back-of-house F&B operations, from automated and streamlined processes that result in frictionless experiences for guests, to real-time, reliable data collected at every touchpoint within the restaurant that increases reporting accuracy for stock management and business performance to help you cut costs and boost profits.


Download this guide to discover:
- The benefits of specialist hospitality technology in hotels
- How centralised product management improves control
- How stock & ordering technology can help you manage costs and reduce waste
- The role of accurate data in improving back-of-house operations
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Hospitality Tech Assessment: Improving the guest experience & driving loyalty
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The Hotelier's Guide to Increasing F&B Revenue

Discover how industry-specific technology can help hoteliers maximise their F&B offering and boost revenue
With 57% of consumers stating that an on-site restaurant or bar as a ‘must-have’ amenity when looking to book a stay in a hotel, F&B presents a significant opportunity for hoteliers to drive revenue and increase guest spend. But it’s not just about having F&B on-site, it’s also about delivering great experiences and high-quality food and drink.
In this guide, we explore how you can maximise the appeal of your hotel’s F&B offering and drive revenue, including making the most of the booking journey to increase upselling, catering to guests’ demands for speed and convenience, and leveraging social media as a method of driving footfall.


Download this guide to discover:
- Current hotel hotel consumer trends
- How hoteliers can put F&B on guests’ radar during the booking journey
- The importance of room service and accommodating digital-savvy guests
- How industry-specific hospitality technology can help hoteliers streamline operations and maximise F&B revenues
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See our connected technology in action
It can be hard to visualise all the different ways connected technology can improve both operations and guest experiences, so we thought we’d show you instead. Click below to explore our connected solutions through the eyes of your customers in our virtual pub, restaurant and hotel, and discover the benefits of integrated hospitality technology at every stage of the customer journey.
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Influence, loyalty and technology: Key guest trends from 2023

An in-depth end-of-year review of the key findings from our 2023 GO Technology consumer research series
Consumer expectations of the pubs, bars and restaurants they visit are ever-changing, and 2023 has proven to be no exception to the rule. This year, consumers have been quick to change their behaviours to match the tightening of budgets brought on by the cost-of-living crisis, and as more and more consumers become digital natives, the shift towards more digital-led touchpoints has continued to grow.
In this in-depth review of our 2023 consumer research series, we explore the three key themes identified from our surveys of 5,000 hospitality consumers; from the influential consumers who make the decisions on where to eat and drink, to when guests prefer digital touchpoints to human interaction during the customer journey, and how guest loyalty has changed as a result of the cost of living crisis.

Download this report to discover:
- 2023’s key hospitality consumer trends
- What factors most influence consumers’ decisions on when and where to go out to eat and drink
- What makes consumers loyal to a brand or venue
- How technology can help enhance the guest experience
Explore our 2023 consumer research in full
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North Brewing Company overhauls front and back-of-house operations with Zonal's tech stack
Introducing North Brewing Company
First site, North Bar, opened in 1997
Acknowledged as the first craft beer bar in the UK
The brewery, North Brewing Company, opened in 2015
11 pubs and bars in the north of England and one in Treviso, Italy
“The reason we needed to look for a new technology solution was just due to the mounting challenges that our industry faces at the moment.”Head of Systems & Continuous Improvement, North Brewing Company
The business challenge
Faced with an existing system that was unreliable and failing to meet the requirements of their expanding business, as well as the mounting challenges caused by the ongoing cost-of-living crisis, North Brewing Company sought out a new technology partner to help streamline operations across their collection of taprooms and bars.
The North Brewing team knew they needed an established, fit-for-purpose system that already met their requirements without needing to wait for additional functionality to be implemented. The team also wanted a system that would provide them with robust, accurate data that would enable them to quickly and effectively make decisions and respond to trends.
Amidst a difficult trading environment, the team also wanted greater control over their stock management, helping to both save their teams time, as well as reduce costs and protect their GPs at each site.
Dedicated support was also key for the team at North Brewing, with their incumbent system frequently experiencing crashes and no available support to help, leading to trading downtime and sub-optimal experiences for their customers.

“If there are any operators out there that think they might not be big enough to switch to Zonal, I would say don’t be put off by the big names. Our experience was that Zonal tailored a package that was built just for us, was really specific to us, and was designed around our needs and our drive for great hospitality.”Head of Systems & Continuous Improvement, North Brewing Company

The solution
Aware of Zonal’s pedigree in the sector, the North Brewing team worked closely with the Zonal team to put together a package of connected solutions that would elevate their operations and deliver outstanding guest experiences across the business. Zonal’s extensive experience with multi-site estate rollouts meant that upgrading their system was a smooth process, with our dedicated onboarding teams supporting every step of the way, including on-site support on go-live day, resulting in minimal disruption to trading and a smooth transition for staff. The North Brewing team also benefit from unlimited ongoing access to Zonal’s industry-leading, UK-based support, meaning our team are always on hand to keep their sites up and running when needed.
By implementing a range of fully-integrated Zonal solutions, the team have also been able to streamline their operational processes and the way they serve their guests. Zonal’s handheld iServe ordering devices enable North Brewing’s teams to easily take guests’ orders at the tableside and send them through to the bar without the need for any re-keying; and their inventory management has been transformed with more efficient and accurate stock control facilitated by Zonal’s Mobile Stocks solution – providing significant time savings, as well as cutting down on paper usage.
Zonal’s ecosystem of technology also provides the team with centralised, real-time data and reporting, enabling North Brewing to quickly and easily analyse trends from across the business, resulting in more informed decision making to help drive the business forwards.
Since implementing Zonal’s technology across their estate, North Brewing have benefitted from:
- An established, fit-for-purpose enterprise EPoS solution, enabling greater control at both head office and site level
- Robust, feature-rich stock management solution included as standard – no extra costs or hidden functionality
- Handheld ordering devices for staff with no re-keying required, speeding up service times and reducing mistakes
- Mobile Stock management solution, fully integrated with the EPoS stock solution, eliminating the need for printed count sheets and manual count entries
- Centralised, real-time reporting, enabling North Brewing to better track and act upon trends from across the business
- Full integrations to Airship & Toggle, enabling them to track customer loyalty and drive additional revenue
“The customer support from Zonal has been fantastic, not only did we have everyone on-hand on the day, but after the installations we’ve been able to get in touch with people from head office. The helpline is so useful.”Stacey Godward, General Manager: North Taproom – Sovereign Street, North Brewing Company
Results
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Assessment 3:
Speeding up service

Zonal’s Speeding Up Service self-assessment
Answer a few short questions to identify whether your tech helps you deliver the consistently high levels of service that your customers expect. At the end you’ll get personalised guidance to help you turn more tables and generate maximum yield.
Take our other self-assessments to see if you score just as well across other key areas.
Assessment 1:
Reducing administration tasks

Zonal’s Reducing Administration Tasks self-assessment
Answer a few short questions to identify whether your hospitality tech helps you combat any admin time-sinks or manual tasks that could be automated. At the end you’ll get personalised guidance to help you maximise your staffing resources and remove the manual grind.