The top 5 latest Order & Pay features to help you reduce overhead and boost efficiency

Written by Natalie Millington

28th March 2025

With the upcoming National Insurance Contribution (NIC) increase, we understand the growing pressure on hospitality businesses to manage overhead and reduce operational costs. To help your team focus more delivering exceptional guest experiences — and less on manual tasks — our Customer Success Team has highlighted the latest key features released for our Order & Pay solution designed to streamline workflows, reduce staff intervention and drive efficiency across your operation.

Enhance the guest experience with table-specific QR codes

Our GO Technology research revealed that payment experiences are among the top 10 consumer frustrations. The key bugbears include having to wait to receive and settle the bill (77%) and being unable to split the bill (64%).

Traditionally, this stage of the customer journey required staff involvement, however with table-specific QR codes that link to an ordering journey, this process becomes effortless. Each code is pre-configured with the correct venue and table number, allowing guests to access a seamless ordering and payment journey directly from their smartphones.

A quick scan gives guests two simple options:

  1. Order & Pay: Instantly browse the menu and place orders without needing to select the venue or table. Fast, intuitive, and hassle-free.
  2. Pay My Bill: View and settle the bill in just a few taps, no staff assistance needed.

The table-specific QR code eliminates friction, reduces staff workload, and keeps service flowing — ideal for high-traffic, fast-paced venues. By empowering guests to manage their own orders and payments, operators can boost efficiency, improve table turnover, and deliver a smoother, more enjoyable experience for every guest.

Enable guest checkout to provide a frictionless guest journey

Perfect for guests who prefer not to create an account, log in, or download an app, our web-based interface enables quick and easy ordering in just a few taps without requiring guests to sign up for an account which can sometimes be time consuming or require additional staff support. This streamlined approach is ideal for fast-paced, quick-service environments — allowing guests to place their orders quickly and easily while still receiving an email receipt.

The result? A frictionless experience for your guests and reduced operational complexity for your team.

Effortless bill splitting for a smoother payment experience

Splitting the bill at the end of a meal can often be time-consuming and prone to mistakes when done manually. Our Order & Pay solution simplifies the process, offering guests flexible, easy-to-use bill-splitting options — all from their own device.

With just a few taps, guests can choose how they’d like to settle the bill:

  1. Pay in full: Instantly cover the outstanding balance and proceed straight to payment.
  2. Split evenly: Divide the total bill between 2 to 99 guests, with automatic rounding for any tricky pennies.
  3. Pay a custom amount: Contribute a specific amount toward the bill, perfect for groups or shared orders.

This feature helps to remove some of the hassle of manual calculations, eliminates errors, and gives guests complete flexibility — ensuring a seamless end to their dining experience.

This flexibility reduces the need for staff involvement in calculating and processing payments, thus lowering overheads. Additionally, guests can opt to add a tip before completing their payment, streamlining the entire transaction process. Once the payment is made, a confirmation message is displayed, and an email receipt is sent to the guest.

Mobile order manager enhancements

The latest update to our mobile ordering manager platform offers several features to enhance operational flexibility and reduce overheads:

  1. Order mode control: Specific order modes can now be enabled or disabled (e.g., Click & Collect) at the site or sales area level, streamlining the process of managing different service options without requiring manual intervention from multiple teams.
  2. Menu category control: Specific menu categories can now be enabled or disabled, offering greater control over menu availability and reducing unnecessary labour costs.
  3. Snooze functionality: Order modes or menu categories can now be ‘snoozed’ for a set period (e.g., during peak times), automatically reverting to normal operation after the snooze period ends. This reduces the need for constant manual adjustments and minimises disruptions in service.
  4. Sales area-level wait times:  Custom wait times for specific sales areas can now be set, helping manage customer expectations and ensuring smoother operations during busy periods.

Improved reporting and user management

Several enhancements have been introduced to streamline the process for managing team member permissions and auditing changes made within Mobile Ordering Manager. These include:

Increased Reporting Frequency & Scope: Mobile Ordering Manager’s interaction reports are now run daily, providing head office staff with more timely insights into site-level operations. This enables quicker action to address any negative behaviours, such as disabling online ordering during peak times.

Self-Management of Users: Create, edit, and delete users directly within the platform. This accelerates user management tasks and empowers site managers to operate more efficiently.

By implementing these innovative features and functionalities, Order & Pay can significantly reduce overhead costs and improve operational efficiency. These solutions not only enhance guest experiences but also minimise manual interventions, automate processes, and provide greater control over day-to-day operations. As a result, operators can reduce labour costs, optimise workflows, and improve overall profitability.

    Related resources

    research icon

    research

    GO Technology: Consumers and hospitality: 2024 in review

    Discover the key industry issues identified in our consumer research series this year in this in-depth 2024 review.
    Download the report

    Get in touch

    Chat with our sales team to learn about how Zonal products could benefit you.

      Fixing people's hospitality bugbears

      What are consumers' top frustrations in hospitality, and how can hospitality operators address them? Find out in this exclusive consumer research report in partnership with CGA by NIQ

      Our previous GO Technology research revealed that hospitality still plays an important role in people’s social lives despite cost pressures, but with 49% of consumers saying they’d become less loyal to a brand after a few bad experiences, it’s incredibly important for hospitality businesses to deliver frictionless experiences that meet guests’ expectations, without any frustration during the journey.

      This exclusive research of 5,000 hospitality consumers reveals the biggest frustrations guests encounter when engaging with venues, both in-venue and pre-visit, how these frustrations differ between demographics, and what actions they are likely to take following a frustrating experience.

      What's in the report?

      • Top 5 biggest bugbears
      • Frustrations by stage in the customer journey
      • How do these frustrations differ between demographics?
      • Where and when consumers vent their frustrations about their hospitality experiences

      Discover more useful content

      blog icon

      blog

      What makes people loyal to hospitality and how venues can maintain their loyalty

      Discover the top reasons consumers choose to go out, the role hospitality plays in local communities, and what hospitality businesses can do to build and maintain customer loyalty in this blog – based on the findings from our recent ‘GO Technology: The value of hospitality’ research!
      Read more
      insight icon

      insight

      Explore our virtual venues through the eyes of your customers

      Visit our virtual pub, restaurant and hotel to discover how Zonal’s ecosystem of hospitality technology works behind the scenes to provide you with the intelligence and insights you need to improve customer experiences, boost loyalty, and drive revenue.
      Learn more
      tools icon

      tools

      Hospitality Tech Assessment: Improving the guest experience & driving loyalty

      Answer a few short questions to identify how well your tech helps you to deliver incredible guest experiences that keep your customers coming back time and time again. At the end you’ll get personalised guidance which explains how you can leverage your customer data to offer personalised customer experiences.
      Start the assessment

        Making the business case to Finance for hospitality technology

        Learn more about how specialist hospitality technology can benefit wider stakeholders in your business, such as finance

        As an operator working day-in, day-out with your front- and back-of-house teams, you may already be acutely aware of the tangible benefits your technology can offer to your business. However, it can be difficult to “sell” those benefits across for stakeholders within the business that may not be direct users of the technology on a daily basis.

        In this guide, we explore how hospitality technology can also meet the needs of your finance team, how the operational improvements it brings can have a positive impact on the wider business, as well as how it can help to deliver more accurate, data-driven insights that facilitate better decision-making to drive the business forward.

        Download this guide to discover:

        • The benefits of hospitality technology to your wider business
        • What key areas will your Finance team consider when implementing new hospitality tech?
        • How specialist hospitality technology can meet your head of Finance’s priorities
        • How to address any concerns they may have around integration and implementation

        Discover more useful resources

        tools icon

        tools

        Hospitality Tech Assessment: Maximising margins

        Answer a few short questions to identify whether your tech helps you squeeze every percentage of profit from your operations. At the end you’ll get personalised guidance to help you maximise your margins.
        Start the assessment
        insight icon

        insight

        Zonal EPoS Profit & Cost-savings Calculator

        Find out how much extra profit and the cost savings opportunities you can expect to uncover by using Zonal’s EPoS with this free online tool.
        Calculate savings
        research icon

        research

        GO Technology: The value of hospitality

        Discover why consumers choose to go out to pubs, bars and restaurants over staying in; why hospitality matters to them; and what keeps them coming back for more.
        Download research

          Guide: Transform your hotel's back-of-house operations with hospitality tech

          Discover how a suite of connected hospitality technology can help build an efficient back-of-house operation in your hotel

          With cutting costs and maximising margins front-of-mind for many hoteliers, ensuring you have the right technology in place to collect, capture and report on operational data from your bar & restaurant is integral to making better, more informed decisions.

          Discover how specialist hospitality technology can transform your hotel’s back-of-house F&B operations, from automated and streamlined processes that result in frictionless experiences for guests, to real-time, reliable data collected at every touchpoint within the restaurant that increases reporting accuracy for stock management and business performance to help you cut costs and boost profits.

          Download this guide to discover:

          • The benefits of specialist hospitality technology in hotels
          • How centralised product management improves control
          • How stock & ordering technology can help you manage costs and reduce waste
          • The role of accurate data in improving back-of-house operations

          Discover more resources for hoteliers

          blog icon

          blog

          8 things to consider when choosing a hotel property management system (PMS)

          To help you choose the right property management system (PMS) for your hotel, we’ve listed the top 8 features and bits of functionality you should look out for!
          Read blog
          insight icon

          insight

          10 Ways to Successfully Manage and Promote your Hotel Restaurant

          Zonal’s expert advice to help you increase visits and spend in your hotel restaurant, and why tech integration is so important.
          Download Guide
          tools icon

          tools

          Hospitality Tech Assessment: Improving the guest experience & driving loyalty

          Answer a few short questions to identify how well your tech helps you to deliver incredible guest experiences that keep your customers coming back time and time again. At the end you’ll get personalised guidance which explains how you can leverage your customer data to offer personalised customer experiences.
          Start the assessment

            The Hotelier's Guide to Increasing F&B Revenue

            Discover how industry-specific technology can help hoteliers maximise their F&B offering and boost revenue

            With 57% of consumers stating that an on-site restaurant or bar as a ‘must-have’ amenity when looking to book a stay in a hotel, F&B presents a significant opportunity for hoteliers to drive revenue and increase guest spend. But it’s not just about having F&B on-site, it’s also about delivering great experiences and high-quality food and drink.

            In this guide, we explore how you can maximise the appeal of your hotel’s F&B offering and drive revenue, including making the most of the booking journey to increase upselling, catering to guests’ demands for speed and convenience, and leveraging social media as a method of driving footfall.

            Download this guide to discover:

            • Current hotel hotel consumer trends
            • How hoteliers can put F&B on guests’ radar during the booking journey
            • The importance of room service and accommodating digital-savvy guests
            • How industry-specific hospitality technology can help hoteliers streamline operations and maximise F&B revenues

            Discover more resources for hoteliers

            blog icon

            blog

            8 things to consider when choosing a hotel property management system (PMS)

            To help you choose the right property management system (PMS) for your hotel, we’ve listed the top 8 features and bits of functionality you should look out for!
            Read blog
            insight icon

            insight

            10 Ways to Successfully Manage and Promote your Hotel Restaurant

            Zonal’s expert advice to help you increase visits and spend in your hotel restaurant, and why tech integration is so important.
            Download Guide
            research icon

            research

            GO Technology: The value of hospitality

            Discover why consumers choose to go out to pubs, bars and restaurants over staying in; why hospitality matters to them; and what keeps them coming back for more.
            Download research

              See our connected technology in action

              It can be hard to visualise all the different ways connected technology can improve both operations and guest experiences, so we thought we’d show you instead. Click below to explore our connected solutions through the eyes of your customers in our virtual pub, restaurant and hotel, and discover the benefits of integrated hospitality technology at every stage of the customer journey.

                Get in touch

                Contact our sales team to discover how Zonal products can help improve your bottom line

                Influence, loyalty and technology: Key guest trends from 2023

                An in-depth end-of-year review of the key findings from our 2023 GO Technology consumer research series

                Consumer expectations of the pubs, bars and restaurants they visit are ever-changing, and 2023 has proven to be no exception to the rule. This year, consumers have been quick to change their behaviours to match the tightening of budgets brought on by the cost-of-living crisis, and as more and more consumers become digital natives, the shift towards more digital-led touchpoints has continued to grow.

                In this in-depth review of our 2023 consumer research series, we explore the three key themes identified from our surveys of 5,000 hospitality consumers; from the influential consumers who make the decisions on where to eat and drink, to when guests prefer digital touchpoints to human interaction during the customer journey, and how guest loyalty has changed as a result of the cost of living crisis.

                Download this report to discover:

                • 2023’s key hospitality consumer trends
                • What factors most influence consumers’ decisions on when and where to go out to eat and drink
                • What makes consumers loyal to a brand or venue
                • How technology can help enhance the guest experience

                Explore our 2023 consumer research in full

                research icon

                research

                GO Technology: The New Loyalty Landscape - How the cost-of-living crisis impacts hospitality

                Discover how guest loyalty has changed as a result of the cost-of-living crisis, what builds loyalty amongst consumers, and the role of loyalty schemes in maintaining loyalty.
                Download research
                research icon

                research

                GO Technology: People vs Tech - What guests want in 2023

                Exclusive research identifying consumers’ latest attitudes to using technology in hospitality, and how venues can strike the right balance between tech and personal interaction.
                Download research
                research icon

                research

                GO Technology: Identifying the Influencer - Reaching hospitality's decision makers

                Discover what factors are influencing where guests choose to eat and drink out in 2023, and who the decision-makers are, in this exclusive consumer research.
                Download research
                research icon

                research

                GO Technology: What guests want from hotels in 2023

                Discover what people are looking for from hotel stays in 2023, and what can be done to enhance guest satisfaction and increase revenues.
                Download research

                  North Brewing Company overhauls front and back-of-house operations with Zonal's tech stack

                  Introducing North Brewing Company

                  First site, North Bar, opened in 1997

                  Acknowledged as the first craft beer bar in the UK

                  The brewery, North Brewing Company, opened in 2015

                  11 pubs and bars in the north of England and one in Treviso, Italy

                  “The reason we needed to look for a new technology solution was just due to the mounting challenges that our industry faces at the moment.”
                  Head of Systems & Continuous Improvement, North Brewing Company

                  The business challenge

                  Faced with an existing system that was unreliable and failing to meet the requirements of their expanding business, as well as the mounting challenges caused by the ongoing cost-of-living crisis, North Brewing Company sought out a new technology partner to help streamline operations across their collection of taprooms and bars.

                  The North Brewing team knew they needed an established, fit-for-purpose system that already met their requirements without needing to wait for additional functionality to be implemented. The team also wanted a system that would provide them with robust, accurate data that would enable them to quickly and effectively make decisions and respond to trends.

                  Amidst a difficult trading environment, the team also wanted greater control over their stock management, helping to both save their teams time, as well as reduce costs and protect their GPs at each site.

                  Dedicated support was also key for the team at North Brewing, with their incumbent system frequently experiencing crashes and no available support to help, leading to trading downtime and sub-optimal experiences for their customers.

                  North Brewing Case Study Video
                  “If there are any operators out there that think they might not be big enough to switch to Zonal, I would say don’t be put off by the big names. Our experience was that Zonal tailored a package that was built just for us, was really specific to us, and was designed around our needs and our drive for great hospitality.”
                  Head of Systems & Continuous Improvement, North Brewing Company

                  The solution

                  Aware of Zonal’s pedigree in the sector, the North Brewing team worked closely with the Zonal team to put together a package of connected solutions that would elevate their operations and deliver outstanding guest experiences across the business. Zonal’s extensive experience with multi-site estate rollouts meant that upgrading their system was a smooth process, with our dedicated onboarding teams supporting every step of the way, including on-site support on go-live day, resulting in minimal disruption to trading and a smooth transition for staff. The North Brewing team also benefit from unlimited ongoing access to Zonal’s industry-leading, UK-based support, meaning our team are always on hand to keep their sites up and running when needed.

                  By implementing a range of fully-integrated Zonal solutions, the team have also been able to streamline their operational processes and the way they serve their guests. Zonal’s handheld iServe ordering devices enable North Brewing’s teams to easily take guests’ orders at the tableside and send them through to the bar without the need for any re-keying; and their inventory management has been transformed with more efficient and accurate stock control facilitated by Zonal’s Mobile Stocks solution – providing significant time savings, as well as cutting down on paper usage.

                  Zonal’s ecosystem of technology also provides the team with centralised, real-time data and reporting, enabling North Brewing to quickly and easily analyse trends from across the business, resulting in more informed decision making to help drive the business forwards.

                  Since implementing Zonal’s technology across their estate, North Brewing have benefitted from:

                  “The customer support from Zonal has been fantastic, not only did we have everyone on-hand on the day, but after the installations we’ve been able to get in touch with people from head office. The helpline is so useful.”
                  Stacey Godward, General Manager: North Taproom – Sovereign Street, North Brewing Company

                  Results

                  This is a clock icon
                  Significant cost savings from removal of manual stock processes
                  Integrated payments across the estate for faster service times
                  Scalable solution that will help the business grow
                  Table Management Icon
                  Strategic account management services
                  Unlimited support, 365 days a year, 8AM – midnight
                  Increased footfall through more effective promotions

                  Featured solutions

                  Get in touch

                  Chat with our sales team to learn about how Zonal products could benefit you.

                    Assessment 3:

                    Speeding up service

                    Zonal’s Speeding Up Service self-assessment

                    Answer a few short questions to identify whether your tech helps you deliver the consistently high levels of service that your customers expect. At the end you’ll get personalised guidance to help you turn more tables and generate maximum yield.

                    Take our other self-assessments to see if you score just as well across other key areas.

                    1: Reducing administration tasks

                    1: Reducing administration tasks

                    Find out if your tech helps you remove manual tasks that sap time and resources, and enables you to improve speed and…

                    2: Driving revenue

                    2: Driving revenue

                    Let’s focus on your bottom line, and examine how your tech helps you to drive additional revenue. In this quick but…

                    4: Maximising margins

                    4: Maximising margins

                    This assessment takes a closer look at how you can ensure your business is as profitable as possible, including your…

                    5: Improving the guest experience and driving loyalty

                    5: Improving the guest experience and driving loyalty

                    Our fifth and final 5-minute assessment examines the role of your tech in improving your all-important customer…

                    Assessment 1:

                    Reducing administration tasks

                    Zonal’s Reducing Administration Tasks self-assessment

                    Answer a few short questions to identify whether your hospitality tech helps you combat any admin time-sinks or manual tasks that could be automated. At the end you’ll get personalised guidance to help you maximise your staffing resources and remove the manual grind.

                    Take our other self-assessments to see if you score just as well across other key areas.

                    2: Driving revenue

                    2: Driving revenue

                    Let’s focus on your bottom line, and examine how your tech helps you to drive additional revenue. In this quick but…

                    3: Speeding up service

                    3: Speeding up service

                    Fast service is a key factor in improving the customer experience and turning more tables. Our third 5-minute…

                    4: Maximising margins

                    4: Maximising margins

                    This assessment takes a closer look at how you can ensure your business is as profitable as possible, including your…

                    5: Improving the guest experience and driving loyalty

                    5: Improving the guest experience and driving loyalty

                    Our fifth and final 5-minute assessment examines the role of your tech in improving your all-important customer…