A domestic tourism boom this summer, coupled with more tech savvy guests than ever before, presents a unique opportunity for the UK hotel industry in 2021 and beyond.

Research has shown over the past year, that there has been a huge leap in the adoption of technology at every part of the guest journey, as it plays a vital role in making guests feel safe when travelling. A Booking.com survey showed 64% of travellers agree that technology will play a key role in controlling health risks while travelling and 63% of global travellers believe properties should use the latest technology to help them feel safe.

Our latest whitepaper in partnership with the world’s leading professional body for hospitality professionals, the Institute of Hospitality, explores the importance of technology in the guest journey and discusses some of the strategies you can deploy in order to take advantage of changing consumer behaviour to grow your hotel business.

Virtually all industries have been hit by the COVID-19 pandemic and hotels, along with pubs, restaurants and all other hospitality businesses have been disproportionately affected. According to PricewaterhouseCoopers (PwC), occupancy rates for 2020 sat somewhere between 30-40%. And while the vaccine is likely to boost visitor numbers this year, PwC warns that occupancy will only rise to roughly 45% in 2021.

The road to recovery is set to be a tough one. Hoteliers are increasingly looking at technology as the solution to these issues and are relying on tech to better manage the guest journey. According to CGA, 94% of business leaders now believe technology is a fundamental part of helping them successfully navigate through the current climate.

The focus for hoteliers this year will undoubtedly be on business recovery and maximising occupancy, however it’s important to remember the vital role that F&B, including your hotel’s restaurant, can play in increasing REVPAR.

With many hotel restaurants competing against local pubs, restaurants or even delivery services for their guests’ F&B spend, we’ve put together a guide full of tips to help you successfully manage and promote your hotel restaurant and maximise revenue – as soon as your guests can check back in.

Download our guide – 10 ways to successfully manage and promote your hotel restaurant, to find out more about:

• How to attract the staycation market
• How to drive greater spend in your hotel’s restaurant
• Ways to promote your restaurant
• How to attract non-residents to your hotel

Saying the pub trade has had a tough 12 months would be the understatement to end all understatements. Yet despite many months of doom and gloom, there have been a great many positives to take away, one of the most important being people’s love and appreciation for the great British pub – the heart of many communities up and down the country.

So with the easing of restrictions finally on the horizon, now’s the time to focus on recovery and to lay the foundations for a pub business that won’t just survive but will thrive – this year and for many years to come.

The same tech tools that were previously considered viable for only the biggest pub chains are now accessible and affordable for independents too. If you are looking to spend more time with your customers, find new ways to drive revenue and make your business much more efficient, technology can help you do just that.

Download The Pub Operator’s Guide to Essential Tech to find out more about:

• The benefits technology can have for your pub business
• Innovative solutions you should be investing in this year
• How to choose a partner that’s right for you and your pub

These are tough times for the hospitality sector. We all know the factors: rising costs resulting in narrowing margins, while increased customer expectations are demanding continuous change and improvements.

And we know that some businesses respond by trying to work harder instead of smarter, pushing already stressed staff to breaking point or beyond. That rarely ends well, and it rarely delivers customer delight. There’s a better way, and that’s to do what you already do – but better.

All you need to do is unlock the power of the data your business already generates. The results can be extraordinary. At liveRES we’ve spent many years helping hospitality businesses big and small enjoy greater revenue and increased profits. And a huge part of that success is made possible by using integrated technology to share critical data.

Download our Fulfilling your profitability potential guide to find out more about:

• How to boost you bottom line
• How to operate more efficiently and cultivate customer loyalty
• The essential questions you need to ask yourself about your EPoS integration and how you’re using the data your business produces