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Does customer loyalty even exist?
How reserve with Google boosts restaurant reservations and revenue
Guest blog by Mozrest
What Is Reserve with Google, and Why Is It Important?
Every day, millions of people search for restaurants on Google Search and Google Maps—many of them looking to book a table immediately.
Reserve with Google allows you to add a “Book a Table” button directly to your restaurant’s Google listing, making it easy for potential guests to reserve a table in just a few clicks.
This seamless booking experience can increase reservations by up to 30%, helping you attract more diners and fill more seats effortlessly.
How Can Reserve with Google Increase My Revenue?
By enabling Reserve with Google, restaurants can gain an additional 150 to 250 covers per month—without spending extra on marketing. Here’s how it boosts your revenue:
- Increased visibility – Your restaurant is featured directly where diners are searching, driving more attention to your listing.
- Seamless booking experience – With no extra clicks or redirects, guests are more likely to complete their bookings, reducing abandoned reservations.
- 24/7 reservation access – Allowing guests to book anytime, even outside business hours, ensures you don’t miss out on potential diners.
This combination leads to more bookings, higher revenue, and a more consistent flow of guests.
How Do Google Bookings Work with Zonal?
Thanks to our partnership with Mozrest, Zonal makes managing Google bookings simple and seamless. When a guest reserves a table via Google Search or Google Maps, the booking is automatically synced with your Zonal Bookings system—just like any other reservation.
This eliminates the need for manual data entry, saving your staff valuable time and reducing the risk of errors or double bookings. Once a booking is made, it is automatically confirmed for your guest, and your availability is updated in real time within the Zonal system. This ensures your schedule stays accurate and your operations run smoothly.
How Can I Get Started?
Getting started with Reserve with Google through Mozrest is fast and simple. If you’re already a Zonal Bookings customer and would like to activate Google bookings, just reach out to your Account Manager, and they’ll handle the rest. Once enabled, you’ll be ready to start increasing reservations effortlessly. Alternatively, click the button below to get in touch!
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Join us at the Profitable Beds Seminar 2025
We are excited to join Stay In A Pub at the McMullans Spice for Life pub in Soho on Wednesday, 26 March 2025 for the Profitable Beds Seminar 2025. We will join other speakers from across the industry to share invaluable learnings, insights and discussions for key marketing and revenue management personnel in the pub accommodation sector.
Topics covered on the day
Supported by Zonal, TXGB and Visit England, this is Stay In A Pub’s fourth seminar with topics including:
- New research by CGA on the pub accommodation sector
- Visit England – how they can help
- Better connectivity to your customers
- How to maximise accommodation revenues
- Sustainability with a case study by Fuller, Smith & Turner
- Plus more….
The event is being hosted by McMullans at their Spice of Life pub in Soho, which is a newly refurbished pub with rooms. For more details, or to book visit the event booking site. What’s more, there are two free tickets available to pub operators by using the code SIAP25.
Hear from our customers
Why the Provenance Collection choose to work with Zonal
“We wanted something user-friendly with a good support network and ultimately the ability to manage remotely. With the head-office function, we can set pricing, analyse sales data and manage everything back-of-house centrally.”
“Having a fully integrated tech stack is really useful, it helps us share data across different departments within the business, but more importantly, allows us to move that data towards marketing and attracting new guests.”
Chris Cartledge, Former Head of Operations, Provenance Collection
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RoomPriceGenie announces special offer for Zonal customers
Our room pricing software integration, RoomPriceGenie, has announced a huge three-month 50% discount for all Zonal Customers.
RoomPriceGenie provides automated revenue management, specially designed for independent hotels, pubs & inns. The software works seamlessly in partnership with the Zonal Hotel Solutions PMS to enable time-saving hands-off pricing updates, 12 times per day, for your hotel.
A simple and fast setup will ensure that RoomPriceGenie is integrated effortlessly into your PMS. From there, RoomPriceGenie’s smart technology analyses your hotel’s area, competitors, booking patterns and specific demand as well as any seasonal or local events, to create the perfect pricing strategy, tailored to you. Your pricing is constantly monitored and updated, using accurate, real-time data.
Make the most of this amazing one-time offer and optimise your pricing to save time and boost revenue. Take a look at RoomPriceGenie and the benefits it could bring to your business today.
To redeem your 50% discount, you need to sign up before the end of April 2025 and to then integrate with your PMS, contact our support team.
Get the latest news and insights from Zonal
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Zonal Hotel Solutions soon to launch Google Hotel Booking Link
We are excited to announce Zonal’s Google Hotel Booking Link is coming very soon.
The integration of Google Hotel Booking Link carries some incredible benefits for our customers, helping to increase visibility and bookings to boost profits.
Guests can now book hotel rooms directly via Google search results and Google Maps when searching for accommodation, increasing exposure for your hotel and bypassing third-party booking platforms, to save on commission fees.
Google Hotels will also ensure the most accurate pricing and availability information is displayed, giving guests confidence to book and increasing your conversion rates.
The direct link to your hotel website will give you full control over the branding and messaging visible, providing guests with accurate information, plus giving hoteliers the opportunity to upsell their latest offers and events.
We can’t wait to share this exciting new feature with you.
Get the latest news and insights from Zonal
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GO Technology: Hotels and consumers – Guest expectations and how to meet them
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Hotel investment boom: A positive outlook for 2025
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Pubs set for a bumper Six Nations
Bookings already up by nearly 40% compared to last year, new data shows
With the Guinness Men’s Six Nations rugby tournament set to kick off this week (Friday 31st January), the latest figures from leading hospitality technology provider Zonal, reveal bookings in pubs and bars are up a huge 38% for match times, compared to the comparable period last year.
Moreover, the insight from previous years’ trends shows that most bookings for Six Nations games are made just a week ahead of fixtures – in 2024, for example, 81% of bookings for the first day of the Six Nations were made within a week of the event. This suggests pubs can expect a further surge in fan bookings.
As the tournament progresses, in order to cope with demand, operators could think about offering incentives to persuade customers to book further in advance to help with planning for stock and staff requirements and ensure their booking systems are easy to use, optimised, and well promoted. Digital ordering, whether that be via the web or an app, can also help improve guests experience by enabling them to place orders directly from their seats, ensuring they don’t miss any of the game and help to reduce bar queues.
Tim Chapman, Chief Commercial Officer, Zonal, commented: “Technology is a crucial tool in making sure venues can handle the increased volume of bookings during major events like the Six Nations. Ensuring your booking platform is robust, and that staff are trained to manage busy match days efficiently, will be key to taking full advantage of this busy period.”
“By leveraging tools that provide real-time table availability and streamline the booking process, operators can ensure they’re well-prepared to capitalise on these high-demand dates and drive revenue throughout the year.”
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Zonal Hotel Solutions announces new AI partnership
We are delighted to announce a brand-new partnership with HiJiffy, a chatbot provider that will help us offer our customers cutting-edge AI technology
As AI continues to transform the hospitality industry, we will be operating at the forefront of this technological change, to benefit hoteliers, staff and guests.
The HiJiffy integration can answer 85% of your guests’ queries instantly, via your website, social media, or WhatsApp. Pre-stay, the ChatBot can answer FAQs, manage direct bookings and arrange upgrades and additional extras, streamlining the booking experience for guests.
For your team, HiJiffy provides notifications, assigns priority status to requests and enquiries and improves internal communications, ensuring staff are providing the best possible customer service whilst cutting operational costs. The solution centralises information, preserves history and creates guest segmentation to facilitate a more targeted and personalised service to help build customer loyalty.
By boosting guest satisfaction with 24/7 multi-lingual responsiveness throughout each stay, HiJiffy promotes positive feedback, by gathering reviews and recommendations to increase repeat bookings and entice future guests.
If you’re looking to transform your customer communications and embrace the benefits of AI, HiJiffy could help your hotel thrive. If you’d like to learn more or are interested in adding this integration to your PMS, contact us today or speak to your account manager.
For more integrations, visit our PMS Marketplace.
Get the latest news and insights from Zonal
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The top 5 latest Order & Pay features to help you reduce overhead and boost efficiency
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GO Technology: Hotels and consumers – Guest expectations and how to meet them
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Hotel investment boom: A positive outlook for 2025
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Zonal Hotel Solutions celebrates strategic payment partnership
We have launched a groundbreaking collaboration with FreedomPay, to seamlessly integrate Zonal’s PMS with a state-of-the-art payment entry device (PED).
This PED provider enhances operational efficiency and boosts customer satisfaction, by sending all payments, including room transactions and F&B charges, to a card payment machine. The partnership offers a fast, secure commerce check-out system for our customers.
What’s more, all payments are recorded for operational simplicity and reporting, further streamlining the payment process, making it easier for hoteliers to manage their channels and making expenditures more convenient and secure for guests.
FreedomPay is an industry-leading fully integrated solution, bringing payments together on one unified platform for hoteliers, and we are delighted to offer this technology to our Zonal customers.
To find out more about FreedomPay and our other leading integrations, visit our integrations page.
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Recent research reveals that 90% of the top booked dates for 2024 were Sundays, with only two exceptions: Valentine’s Day and the Saturday before Mother’s Day. Of the top 20 dates which had the most bookings, 18 fell on Sundays.
Taking Christmas/December bookings out of the equation, Mother’s Day emerged as the most popular date for bookings followed by Father’s Day and Easter Sunday. The top 10 booking dates were revealed as the following:
- Mother’s Day
- Father’s Day
- Easter Sunday
- Valentine’s Day
- Sunday 5th May (Day before 1st May bank holiday)
- Sunday 26th May (Day before 2nd May bank holiday)
- Saturday 9th March (Day before Mother’s Day)
- Sunday 27th October
- Sunday 28th April
- Sunday 11th February
The data also showed a trend in consumers booking last minute, with all of the top 10 booking dates, having a substantial amount of reservations made on the day itself. When looking at which day drove the most last-minute reservations, Sunday 26th May tops the list with nearly half of bookings being made on the day. Easter Sunday, also saw a surprisingly high-number of on the day bookings, with over a quarter (26%) of people booking on the day.
The research also revealed that over 50% of all Sunday bookings in those top 10 dates, were lunchtime bookings, demonstrating the priorities for key occasions and Sunday bookings.
This emphasises the importance of having robust systems in place to handle bookings efficiently. A digital booking platform with real-time table availability can help operators streamline operations, better manage table covers and staff schedules, and handle last-minute booking adjustments. Such tools are crucial for maximising revenue, especially during high-demand periods.
Commenting on the findings, Tim Chapman, Chief Commercial Officer, Zonal, said: “Our research shows that Sundays dominate the top booking dates for 2024, highlighting the importance of these days for the hospitality industry. Our GO Technology research with CGA by NIQ and UKHospitality earlier this year, revealed that 44% of Britons wanting to spend time in hospitality venues to celebrate a special occasion, so it’s no surprise that key occasions like Mother’s Day and Father’s Day lead the list, reflecting how integral these moments are to customer dining habits.
“By leveraging tools that provide real-time table availability and streamline the booking process, operators can ensure they’re well-prepared to capitalise on these high-demand dates and drive revenue throughout the year.”
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Zonal Hotel Solutions launches new upselling integration
We’re excited to announce the launch of our newest integration, Enhance My Stay.
The upselling platform enables guests to upgrade their experience before arrival or at optimum points throughout their stay, with perfectly timed product and service alerts, discounts and offers.
Boost your hotel’s revenue with Enhance My Stay, which offers guests personalised up-sells, tailored to their preferences. From spa treatments and gym passes to champagne or fresh flowers upon arrival, this new integration helps hoteliers create the very best experiences for their guests through special touches that leave a lasting impression.
The platform is fully customisable, allowing hoteliers to custom-build emails and landing pages in their brand’s own unique style.
We’re so pleased to welcome Enhance My Stay into the Zonal family to help our customers further boost their income.
If you’d like to learn more or are interested in adding this integration to your PMS, contact us today or speak to your account manager.
For more integrations, visit our PMS Marketplace.
Get the latest news and insights from Zonal
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Blog
Does customer loyalty even exist?
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Blog
What is loyalty?
-
Blog
The top 5 latest Order & Pay features to help you reduce overhead and boost efficiency
-
Research
GO Technology: Hotels and consumers – Guest expectations and how to meet them
-
Webinars & podcasts
Podcast: The future of hotel management
-
Blog
Hotel levies explained: A help or hindrance to the industry?
-
Blog
10,000 job-ready recruits set to boost hospitality industry
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Blog
Hotel investment boom: A positive outlook for 2025
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New figures from Zonal and CGA by NIQ, reveals significant regional differences in hospitality no-shows across the UK, with London home to more than a quarter of Britain’s no-shows, double the national average.
With Zonal’s recent GO Technology report showing that no-shows were back to a record high, it’s no surprise that the problem in London has worsened. London stands out as a major hotspot for no-shows, accounting for 28% of the total—a noticeable rise from 24% in mid-2021. With London having a 14% share of the population, this means that Londoners are twice as likely not to fulfil a booking than anywhere else in the country.
When it comes to the rest of the UK, after London the North West is the worst offending region for no-shows (14%), followed by the South East (12%), and the East Midlands, Scotland, and the West Midlands, each accounting for 8% of no-shows. Notably, Yorkshire and Humber is the region with the least no-shows, representing only 4% of the no-show demographic.
Britain’s Top Regions for No-Shows:
1 – London: 28% (14% of total population)
2 – North West: 14% (11% of total population)
3 – South East: 12% (15% of total population)
4 = East Midlands: 8% (8% of total population)
4 = Scotland: 8% (9% of total population)
4 = West Midlands: 8% (9% of total population)
5 – Yorkshire and Humber: 4% (9% of the population)
The survey of more than 5,000 British adults highlights that whilst more than two thirds (68%) of consumers who make bookings say they turn up for all of them, 18% cancel in advance, with one in seven (14%) of guests admitting to failing to turn up without telling their venue. Since the launch of the industry-wide #ShowUpForHospitality campaign in 2021, GO Technology data had measured no-shows as decreasing. However, recent insight shows they have now returned to the same level as three years ago, highlighting the significant and persistent problem they present.
Commenting on the findings, Tim Chapman, Chief Commercial Officer at Zonal said: “No-shows are a £17.59bn problem for the hospitality sector and the issue does not seem to be going away.
“It’s essential for guests, both in the capital and in wider regions, to understand the significant impact that no-shows can have on a venue’s business. If you need to cancel a booking, please notify the venue as early as possible so they can make the table available to others. By fostering better communication and raising awareness, we can all contribute to supporting the hospitality industry and minimising the challenges caused by no-shows.”
Kate Nicholls, Chief Executive of UKHospitality, said: “This recent research from Zonal reinforces that no-shows remain incredibly damaging for local pubs and restaurants, and it’s crucial people are aware of the impact they have when they don’t show up for a booking.
“It’s not just the lost sales from those who haven’t turned up but also the lost revenue from those that were turned away, not to mention the wasted food and extra staff taken on.
“With Christmas such a key trading period for pubs, restaurants, and bars, it is so important that customers show up and play their part in supporting the local businesses this festive season.”
Join the conversation and help us make no-shows a thing of the past
No-shows cost the hospitality industry an estimated £17.59 billion in lost sales every year. Join our group of passionate industry supporters to help spread the message far and wide and encourage customers to #ShowUpForHospitality.
