In Conversation: The role of online travel agents and how to drive more direct bookings
Our recent GO Technology research Holidaying at Home: What guests want from hotels in 2023 revealed the significant opportunity for hoteliers to boost revenue and drive repeat business by encouraging guests to book direct.
In this episode of In Conversation, we sat down with the Institute of Hospitality and their members to explore role OTAs play, and how they should be utilised, as part of a hotel’s marketing strategy, the importance of building trust and loyalty with guests for repeat business, and how important it is to ensure your online presence is doing everything it can do draw in those all-important direct bookings.
Watch the discussion for actionable insights, including:
- How to leverage both direct bookings and OTAs in your business as part of your overall marketing mix
- The importance of optimised websites, booking journeys and social media in driving direct bookings
- Discussion on how both OTAs and direct bookings are already being utilised in the industry
- What guests are looking for from hotels in 2023
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Subscribe to get the latest news, product announcements and industry updates
Zonal x Airship: The Importance of CRM
Join Airship’s CEO, Dan Brookman, and DataHawks’ Founder, Victoria Searl, as they unveil the power of Airship’s dedicated hospitality CRM system.
Explore how this system seamlessly integrates your valuable data, taking care of the laborious tasks through marketing automation. Discover the key to unlocking revenue and fostering long-term guest loyalty, propelling your business forward!
Watch this webinar to discover:
- The importance and potential of a dedicated hospitality CRM
- Best practice tips and advice
- Airship and Zonal customer success stories
Subscribe to get the latest news, product announcements and industry updates
Subscribe to get the latest news, product announcements and industry updates
Subscribe to get the latest news, product announcements and industry updates
Inside Intelligence: Navigating the world of data to help you scale
As hospitality operations continue to increase in complexity, the value of effectively managing and utilising your data to both make operational improvements and identify ways to drive additional revenue has never been higher.
In this webinar, Jonathan Grant, Director of Technical Sales at Zonal and Susie Clark, Head of CRM at Ignite explore the importance of data and the ways in which data can be developed into key information which can ultimately benefit your customers and company through improving customer relationships and increasing revenue.
Watch this webinar for actionable expert advice, including:
- Top tips for utilising and managing your business’s data
- What should your tech stack offer?
- The importance of CRM
- What the future holds for data in hospitality
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Webinar | Booking platforms: Back to basics with Bums on Seats
Amidst today’s hectic trading environment, it’s important that every part of your business is running as smoothly as possible to make life easier for both you and your staff, and ensure your guests are still receiving a first-class experience when engaging with your venue – and there’s no better way to do this than making sure your bookings process is working successfully for your business.
In this webinar, Ed Christmas, Director at Bums on Seats, joins Zonal’s Head of Customer Success Natalie Millington as they explore taking a step back and revisiting the foundations of your bookings process, as well as the opportunities getting this right can bring.
Watch this webinar for actionable expert advice, including:
- Where is the industry at the moment?
- Tips for reoptimising your booking platform
- How you can make the most out of your bookable spaces
- Making sure you’re understanding your customers
- Our checklist for success
Access this free webinar
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Watch: Booking platforms: Back to Basics
Subscribe to get the latest news, product announcements and industry updates
Webinar | 2023 hotel guest trends to help you maximise revenue
As the cost of living crisis continues to fuel the staycation trend amongst British consumers, ensuring your hotel is matching the demands of both new and existing guests will be key to making the most of the opportunities presented during today’s turbulent trading landscape.
Join Stewart Moss, Managing Director at High Level Software and Karl Chessell, Director of Hospitality and Food, EMEA, at CGA by NielsenIQ, as they present an exclusive preview of the findings from Zonal and CGA’s latest GO Technology research into how consumers engage with hotel businesses, and what they expect from their visits to hotels in the future.
From how often guests are visiting UK hotels and what the driving factors behind their visits are, to how they prefer to make a reservation ; as well as new innovations in hotel technology consumers are interested in, this webinar will provide you with actionable insights to help you boost your business in 2023.
Watch this webinar to discover insights including:
- The driving factors behind the frequency of guest visits to UK hotels
- How to cut costs by encouraging guests to book directly with you
- Hotel sector trends that consumers are most interested in
